This post was written by Jonathan Berlin
The latest liberal fad to hit social media has once again come to a fast and hard end, Last week a meme started circulating around facebook, advising democrats and anti trump liberals to turn to a different channel during the Presidential Inauguration. This meme and ones like it only verifies the accusations that Liberals literally don’t know how anything works outside of their safespace.
In the U.S. Nielsen Media Research is the measurement service for the television industry. Nielson measures the number of people watching television shows and makes its data available to the television and cable networks, advertisers and the media.
To find out who what people are watching, the company gets around 5,000 households to agree to be a part of the national ratings estimates ( over 99 million households have TVs in the United States). Participants in Nielsen’s national sample are randomly selected. Statics and results only represent less than 1/100th of american households.
In short Nielsen uses “statistical sampling” from 5000 households or less than 1/100th, to rate the shows and creates a “sample audience” to count how many in that audience view each program. Nielsen then extrapolates from the sample and estimates the number of viewers in the entire population watching the show. Nielsen relies on information collected from set meters that it installs, and then combines information with their huge databases of programs that broadcast on each TV station and cable channel.
Sorry Snowflakes, But turning your TV on or off will make no difference.