This post was written by Connor Balough

The Huffington Post has accused the “Sexist” Makeup App, the app that allegedly removes makeup from pictures, of being funded by the kremlin. Disregarding that Russia is an entire country with millions of people and many talented programmers, Huffington Post played what some are calling racist xenophobia by bringing up that the creator of the app is Russian and worked in Russia.

The makeup app is courting controversy all across the web for its ability to remove makeup from pictures or video.

The 99-cent app, called MakeApp, uses artificial intelligence to add or remove makeup on a face in a photo or video.

Huffington post starts their article by posting a few whiny tweets from emotionally deprived female tweeters, but even though the app is used to remove makeup from both men and women, only women are mentioned in the article.

<blockquote class=”twitter-tweet” data-lang=”en”><p lang=”en” dir=”ltr”>Why are some men mad that women wear make-up why how is it affecting them why must they try to interfere with women just leave us alone god</p>&mdash; not kyra (@Foolthebooboo) <a href=””>November 14, 2017</a></blockquote>
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<blockquote class=”twitter-tweet” data-lang=”en”><p lang=”en” dir=”ltr”>The blistering resentment of men whose mistrust of women is so great that they&#39;re incensed by mascara is like nothing I&#39;ve ever seen.</p>&mdash; Chloe Angyal (@ChloeAngyal) <a href=””>November 14, 2017</a></blockquote>
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The article then goes on tirade about the alleged Kremlin links that the creator has:

The program, created by Ashot Gabrelyanov, is troubling for a variety of reasons.

The idea that women layer on foundation and mascara as a way to hide their “true” faces from the opposite sex is a longstanding — and sexist — belief. As Elle Australia pointed out, a 2017 YouGov survey revealed that an astounding 63 percent of men believe that women wear makeup to “trick” them. 


While MakeApp hasn’t been explicitly advertised in this way, many have questioned why the makeup removal option exists at all.

Jenna Rosenstein, a senior beauty editor on the Harper’s Bazaar website, is wary of the app and its intentions. 

“While I think the technology is quite cool, I don’t love the idea of an app that exists solely to strip women of their makeup without consent,” she told HuffPost.

“Makeup is so often a tool used to curate identity and image — and I for one would never post a selfie on the internet without my battle armor of red lipstick and black eyeliner,” she added. “Stealing a woman’s choice to wear — or not wear — a full face of makeup is problematic. We must ask ourselves: what exactly is the purpose of this app, and what is the male equivalent?”

Gabrelyanov said critics misunderstand the app.

“I want to stress that this was not intended to be a misogynistic product,” he told HuffPost over email.

“We built MakeApp as a fun experiment and released it into the wild a few months ago and unfortunately the media coverage solely focused on the makeup removal function of the app and characterized it as a bunch of ‘tech bros’ trying to hurt women, which is just so far from the truth,” he wrote, mentioning that the company has women on the team. 

Another problem users of MakeApp have reported is that the app appears to lighten their skin tone. Several have posted images online showing this effect.

Gabrelynanov claims MakeApp does not lighten skin.

“MakeApp doesn’t lighten skin color. We didn’t receive messages or comments from users describing this bug,” he said. “Our neural network was trained on [a] dataset of people of different skin colors and nationalities.” 

Of course, the app doesn’t actually remove makeup from someone’s face — it uses an algorithm to figure out what a person in an uploaded photo or video might look like without it. (That algorithm will sometimes add wrinkles and blemishes to a user’s face, which is something Gabrelynanov told Mashable he’s “hoping to fix.”)

Then the artice takes the hilarious turn towards Russia:



Huffington Post tries linking the makeup removal app to Russia


Pretty we can expect the writers of HuffPo to blame their lack of love life or career failures on Russia too.

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